Brandsformation.
The most important and exciting phase of creative exploration and transformation to give you standout in the marketplace. Otherwise known as brandsformation. Based on our findings and the leadership team’s ambitions, we will create and share ideas on possible brand strategies, including visual identity and core positioning and how different creative routes can come to life through concepts. Think big. Think advertising billboards. Think TV. Think global sponsorship. Showing the art of the possible brings the future into sharp focus and enables key stakeholders to see the potential value of their brand.
Once a direction has been agreed, we then refine and solidify the creative expression into a formal brandsformation toolkit for sign off. This will depend on your requirements, but can include brand identity (logo development), brand framework (how a brand can function across divisions or companies within the group) visual identity, brand positioning, mission, vision and values, brand assets and tone of voice. To articulate your value to investors or purchasers we can help you tell your brand story in a compelling, buyer-focused way - whether in the information memorandum, pitch decks or management presentations. We can also show your plans for accelerated growth such as new products or entry into new sectors, demonstrating the scalability of your current and future proposition.
